About us

We’re not just look-alikes; we’re think-alikes

We are a culturally driven communications and consulting firm dedicated to connecting brands, organisations, and institutions to African heritage communities. We do this through a combination of community engagement strategies and creative solutions.

We specialise in crafting communication strategies that go beyond the superficial. Our team, deeply rooted in African heritage, works to ensure that every message is culturally attuned and that every campaign genuinely reflects the values and needs of the community.

We offer a range of services, including community engagement consulting, culturally-informed campaign development, and training for public sector teams on effective communication with African heritage communities.

We are storytellers. We bridge the cultural divide. We are trend spotters. We Are Griots.

Advertising services

We craft bespoke advertising campaigns, that help your brand and organisation resonate with African communities.

We do this through:

  • Market Analysis: Understanding how your brand or organisation is perceived in African communities.
  • Brand Strategy: Developing messaging for your brand or organisation that aligns with the values and interests of African communities.
  • Media Planning: Selecting the right channels to reach your audience, whether through traditional media, social media, or community events.
  • Creative Production: Designing visually compelling and culturally relevant advertisements.

Live events

We organize and manage live events that celebrate African culture, such as:
  • Cultural Festivals: Bringing together music, dance, art, and food to celebrate African heritage.
  • Business Expos: Providing platforms for African entrepreneurs to showcase their products and services.
  • Workshops and Seminars: Educating and informing on topics ranging from business development to cultural appreciation, and diversity.
  • Networking Events: Facilitating connections between your brands or organisations, and the African community.

Content creation

We tell stories that connect. Our content creation is focused on telling authentic stories that engage and inspire.

This includes:

  • Editorial Content: Writing articles, blogs, and editorials that connect with African communities.
  • Video Production: Creating video content that reflects the worldview of the vibrancy of African culture.
  • Graphic Design: Developing graphics and visual elements that are inclusive and champion diversity.
  • Podcasting: Producing podcasts that delve into topics important to African communities.

Insight mapping

Africa is not a country, and there is no one way to communicate with its communities. Our insight mapping service provides in-depth analysis and contextual insight into African communities and what makes them tick.

These services include:

  • Community Surveys: Gathering data on consumer behaviour and preferences within African communities.
  • Market Trends: Analysing trends to predict shifts in the cultural and consumer landscape.
  • Brand Alignment: Ensuring that brand messages are in sync with community insights.
  • Impact Assessment: Measuring the effectiveness of campaigns and initiatives on community engagement.
By offering these comprehensive services, We Are Griots aims to be the bridge that connects brands and institutions with the rich tapestry of African communities in the UK, fostering mutual growth and understanding.

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